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연구 영역

  • Social Media: Social media services, Social media marketing, Cyberbullying


  • Digital Business: Online customer behavior, Online Review, Business Models


  • Information Systems Management: User resistance to change, IS infusion

  • Data Science: Prective AnalyticsRecommender System, Anomaly Detection

  • Casual Inference: Econometrics, Casual ML, Field Experiment

  • AI : Natural Language Processing, Computer Vision, eXplanable Artifical Intelligence

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