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연구 영역

  • Social Media: Social media services, Social media marketing, Cyberbullying

 

  • Digital Business: Online customer behavior, Online Review, Business Models

 

  • Information Systems Management: User resistance to change, IS infusion

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  • Data Science: Prective Analytics, Recommender System, Anomaly Detection

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  • Casual Inference: Econometrics, Casual ML, Field Experiment

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  • AI : Natural Language Processing, Computer Vision, eXplanable Artifical Intelligence

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